In fact, the Rachael Ray business model of TV talk shows, magazines, endorsements and product lines might make a lot of sense.” Chip and Joanna Gaines WireImage “Just like Rachael Ray eventually outgrew the Food Network, the Gaineses are clearly ready for a platform that’s more visible than HGTV. They’re now instantly recognizable celebrities, immensely likable, and a trusted brand name in home repair and interior design,” explained branding expert Scott Pinkser. A lot has changed since ‘Fixer Upper’ first premiered in 2013. “Joanna and Chip Gaines have outgrown their original show. ‘Fixer Upper’ has an outstanding team both in front of and behind the camera, and really great showrunners, and I’m sure they know what they’re doing.”Īs for the Gaineses, some predict they will go to a larger network and possibly try their hand at a less niche program, like a talk show. “There is great honor and integrity in going out on a high note,” he argued. Geoff Skinner, an LA-based TV producer, said it’s a wise move to end a series while it is still at the height of its popularity.
The last season of the show garnered over 3.19 million same-day viewers, according to, and was HGTV’s highest-rated program followed by “ Flip or Flop,” leaving a gaping hole in the network’s programming. “Before ‘Fixer Upper,’ ‘Property Brothers’ was probably the channel’s most valuable property, which is why the brothers are at the center of several spinoffs, but even that show has probably seen its peak, while ‘Fixer Upper’ is arguably very much on the upswing and there are no other shows that touch it in terms of quality, charm, and sheer watchability.” HGTV is a channel that depends on blockbuster, talent-driven shows to drive audience for their lesser content, new content, magazine, furniture line and overall brand,” Rebecca Lavoie, host of the upcoming podcast “HGTV & Me,” told Fox News. “The end of ‘Fixer Upper’ is a very big deal for the network. While the Gaineses promised they would continue renovating homes in Waco, Texas, the future for HGTV is less clear. Chip and Joanna Gaines announced the news Tuesday, shocking some fans of the show.
After five successful seasons, one of HGTV’s most watched shows, “Fixer Upper,” is coming to an end.
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